Nokia triumph began to collapse

Viva News - Glory was seen when the first Nokia product to dominate a number of retail shop windows, especially in developing countries like India. But now, increasingly eroded the popularity of Nokia, Samsung, and starting coup.

Nokia has been advised to continue to create a popular product in order to survive. If not, Nokia is also losing its market position in the developing countries.

Following the success of the past 14 years, began the power of Nokia in the smartphone market overtakes Samsung in the first quarter of this year. This is somewhat surprising because previous Samsung has proven its role in the smartphone market demonstrated while competing with the Apple iPhone.

Apple has managed to steal the show if the introduction of the iPhone. But just take the iPhone to play by Apple in the smartphone market. Nokia seems to prevail even in the mobile phone functions.

But the fact is, the light dims on Nokia phones are also available. And all along this mobile phone features are still promising gains, especially in developing countries.

Nokia in mobile phone sales fell 16 percent in the characteristics of the first three months of 2012. While the competitors from China, ZTE and Huawei to grow rather quickly.

In India, the second-largest mobile phone market with 900 million subscribers, Nokia's market share fell twice in three years, between 2009 and 2011. CyberMedia Research Institute named Nokia sold only 183 million phones, or 31 percent.

Analysts said Nokia failed to keep the changing tastes of the middle class. In addition, Nokia could not properly serve its dealers.

"For sellers like us, we are facing problems because Nokia does not have a dummy pass to the customer. There is no encouragement from the company," Manish Khatri, mobile phone salesman, said in Mumbai.

Khatri pointed out, the store that sold only 500 units per month mobile phone is not a priority for Nokia's. Instead, Samsung employee sent to the store to ask the problem.

Not only India

In the meantime, China's largest mobile phone market, Nokia, also against "attacks" to harass local phone. "You prioritize domestic suppliers, rather than an international company," said analyst Pete Cunningham of Canalys.

In the period from January to March Nokia's sales shrank by 62 percent over the previous year. While the market share dropped from 39 percent in the past two years, to 24 percent this year.

Nokia continues to dominate the African market. But it was recorded at 51 percent to 62 percent last year. According to Neil Mawston from Strategy Analytics, Nokia is still slightly superior to dealer. But Nokia still take into account a decline.

"Nokia began to dry up like a puddle of water sucked up the sun. Nokia needed a new product to fill this gap," he said.

Nevertheless, the Finnish mobile phone maker is still optimistic. Nokia said it will invest further in order to attract customers in emerging markets.

"Our mobile portfolio, further strengthening, especially in key countries such as India, Nigeria, Brazil and Mexico, where the product Asha got a good record of the customer," said Mary McDowell, executive vice president of Nokia Mobile Phones.